Every service is one part of a single SEO system
Search performance at a builder is the result of decisions made by developers, content writers, designers, sales, paid media and analytics, so no single service works well on its own. We organize our services around the five pillars of an SEO system from Cristobal Varela’s book, What Executives Get Wrong About SEO: technical, content, experience, authority and data. Leadership holds the five together, and AI search visibility is what you earn when they all work.
Strong content on a slow, disorganized site won’t scale. Fast pages with thin content won’t convert, and a well-designed site without authority won’t surface. That is why the groups below are meant to be combined, not chosen like items on a menu.
SEO leadership and strategy services
Leadership services give one accountable owner the job of deciding what gets done first, across your team, developers and outside agencies.
Fractional Head of SEO
One senior owner for your builder's SEO roadmap, priorities, vendor standards and leadership reporting, while your team executes. $9,000 to $12,000 a month.
SEO strategy and roadmapping
A sequenced SEO roadmap built around community launches, selling seasons, new markets and redesigns, so SEO shapes decisions before they are locked in.
Organic growth engine
A connected SEO system that compounds non-branded visibility and community inquiries over time, so your builder depends less on paid search every quarter.
Technical SEO services for builder websites
Technical services make sure every community, floor plan and quick move-in page can be crawled, indexed and loaded quickly, and that releases and site changes don’t undo that progress.
Technical SEO audits
Find what's blocking your builder site from ranking, from competing community pages and crawl waste to heavy galleries and unindexed inventory. From $7,500.
Content and market research services
Content services start with what buyers search in each market, then give every page one job and one search to own, so pages support each other instead of competing.
Keyword and market intelligence
Find the non-branded searches buyers use in each of your markets, which competitors already own them, and your share of voice. Market-by-market research.
Scalable content strategy
Content systems for builders with many communities and floor plans, where every page has a defined role, so your own pages stop competing for the same buyers.
Buyer experience and conversion services
Experience work makes sure a buyer who lands from search finds the page that fits their stage and a clear next step, such as viewing available homes, comparing plans or booking a tour.
Qualified buyer journey
Bring the right buyers to the right community, plan or home page for their stage, then make the next step obvious, from comparing plans to booking a tour.
Authority, reputation and local search services
Authority services help search engines and AI assistants confirm who you are, through consistent business information, accurate community profiles, reviews and credible third-party mentions.
Entity and authority engineering
Help Google and AI assistants recognize your builder, markets and communities as one trusted entity, with authority earned through reviews, PR and expertise.
Local SEO
Get each community found in local search and maps, with accurate profiles, consistent listings and reviews managed through every opening, sellout and closeout.
Measurement, reporting and forecasting services
Data services connect organic search to inquiries, appointments and tours, and check forecasts against actual results, so leadership can see what the investment returns.
SEO reporting and forecasting
SEO forecasts built on your markets and conversion rates, plus monthly reports that tie organic search to inquiries, appointments and tours, not rankings.
Revenue-driven SEO
SEO measured by community inquiries, appointments, tours and contracts, not rankings alone. See how organic search connects to a builder's sales pipeline.
AI search services for home builders
AI search services measure how often assistants name and describe your builder correctly, then close the gaps through the same system, not a separate budget.
AI search visibility
We measure how often ChatGPT, Gemini and AI Overviews name your builder and communities when buyers ask about new homes, then work to close the gaps.
AI search optimization framework
A four-part framework for AI search: entity definition, content extractability, corroboration and measurement, run as an ongoing program for home builders.
Where to start with home builder SEO
Start with the problem that costs you the most today. These are common situations builders face and the service each one usually starts with.
| If this sounds like your builder | Start with | Why it comes first |
|---|---|---|
| Organic traffic or inquiries dropped, and no one can say why | Technical SEO audit | It separates site problems from market and algorithm changes before anyone rebuilds pages |
| A redesign or platform migration is coming | A technical audit now, before design is locked | A baseline shows exactly what the new site must preserve: rankings, URLs, redirects and page structure |
| Your in-house team does the work, but no one senior sets direction | Fractional Head of SEO | The gap is leadership, not labor |
| Leadership can’t see what SEO returns | SEO reporting and forecasting | It ties organic search to inquiries, appointments and tours, with forecasts checked against actuals |
| Your community and floor plan pages compete with each other | Scalable content strategy | Each page gets a defined role before more content is produced |
| You’re entering a new market or launching communities | Keyword and market intelligence | It shows how buyers search a metro before you build pages for it |
| Communities are hard to find in maps, or profiles are poorly rated | Local SEO | Profiles, reviews and listings decide who appears in local results |
| Competitors appear in AI answers and you don’t | AI search visibility | It measures how often assistants mention you and fixes what they can’t confirm |
